Here's a snippet from one of today's creative strategies: "Urban consumers choose brands that reflect their lifestyles and make statements about their urban values. They want to be perceived as always being on top of their game. They are social and want to be in the right places at the right times where things are happening. The right places and the rights times are defined by the right music, the right people — and [beer brand deleted]." We're talking about ... black people. Shh!

In other news, evidently some overheated fans found the bare feet and sort-of-visible nipples of one of the stock-photo models for a particular financial institution ve-he-he-ry appealing and had to post at length on message boards about it. And now, to capitalize upon this popularity, the company is trying to flesh out her online persona, which is where Whitey comes in. (Today I'm calling myself Whitey since I just walked past a co-worker and he said "Hey buddy" which I misheard as "Hey whitey." I said: "Did you just call me whitey?" And he clarified his initial statement but we both agreed that it would've been about ten times better if he'd said "whitey," and I think we both kind of regretted the entire failed encounter.)

Anyway, I think it's interesting, and a little heartwarming, that with all the hardcore porn available online, some people have found a more potent sexual fantasy in a fairly chaste banner ad. "she looks pretty and i cant let go," one commenter says. "i want to meet her. i want to go naked with her."

I watched the shit out of Pirate Movie last night. Hollywood has trained me to focus on the five or six percent of a movie that is actually interesting and somehow, mentally, psycho-spiritually, stretch that out and over and across the other 94 or 95 percent that is stinking garbage, blocking it out as best as I can. This technique has been valuable in non-movie situations, too, letting me not worry about my health, or finances, or the perhaps fatal consequences of continuing to drive my car while it clearly doesn't want to be driven anymore.

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